We are thrilled to announce our partnership with Rungie, supporting the team in their journey to bring creators, brands and fans closer than ever, leading the €1.5M pre-seed round together with Vizz Agency.
With the advent of the internet in the early 2000s, brands quickly discovered and exploited new ways of interacting with their fans and clients. Taking advantage of novel distribution and communication channels, brands, content creators and corporations could speak to their followers through social media, merchandising and major in-person events.
These engagement methods have remained largely unchanged in the past decades, while users and their preferences have evolved considerably. This has driven the rise of a new class of brands that have learned to speak the same language as their customers, such as Vicio, Nude, TwoJeys or Glossier, creating fans where there were once consumers. These digitally native challengers are outperforming incumbents.
We believe that there is still considerable opportunity to build on these new relationships, bringing brands and users together; and there has never been a better time to do so as the lines between brands, content creators and institutions are getting more blurred than ever.
While yet unproven, one of the potential uses of blockchain is as the infrastructure to underpin these relationships in a way that is more transparent, trustable and disintermediated. As in every technological cycle and transformation, there’s a time of transition, where incumbents in the old world need to adapt to survive in the new landscape. Established players will need to learn, design and launch new products according to this new paradigm; working with Web3.0 players to understand the infrastructure of tomorrow’s internet.
Rungie is an infrastructure-first company enabling brands, corporations, institutions and content creators to build super-engaged communities within the Rungie platform; where the audience of content creators (Youtubers, Influencers, Idols and more) will meet with the audience of popular and already established brands who used to live mainly in the offline world. Thanks to Rungie, any institution will be able to bring its audience into the online world, offering digital products such as exclusive experiences, promotions, deals and collections in the same place where top content creators from different verticals are interacting with their communities.
During the past 2 years, we’ve met many teams building products at the intersection of crypto, brands and creators. Still, Rungie has definitely set itself apart by leveraging i) Xavi, Toti and Cinto’s experience and network in dealing with massive audiences and multi-million brand deals in Web2.0, ii) Marc and Jose building and scaling journeys as former entrepreneurs and iii) the blockchain track record of Tomu.
We’re excited and grateful to be joining Rungie in building the platform where brands and creators will create and engage with their communities, offering products and perks never seen before and everything powered by blockchain and crypto infrastructures.
If you’re building a company at the intersection of brands and creators, building infrastructure or standalone products for crypto ecosystems or you’d like to know more about Rungie and its platform, reach out to victor@kfund.vc!
We are thrilled to announce our partnership with Rungie, supporting the team in their journey to bring creators, brands and fans closer than ever, leading the €1.5M pre-seed round together with Vizz Agency.
With the advent of the internet in the early 2000s, brands quickly discovered and exploited new ways of interacting with their fans and clients. Taking advantage of novel distribution and communication channels, brands, content creators and corporations could speak to their followers through social media, merchandising and major in-person events.
These engagement methods have remained largely unchanged in the past decades, while users and their preferences have evolved considerably. This has driven the rise of a new class of brands that have learned to speak the same language as their customers, such as Vicio, Nude, TwoJeys or Glossier, creating fans where there were once consumers. These digitally native challengers are outperforming incumbents.
We believe that there is still considerable opportunity to build on these new relationships, bringing brands and users together; and there has never been a better time to do so as the lines between brands, content creators and institutions are getting more blurred than ever.
While yet unproven, one of the potential uses of blockchain is as the infrastructure to underpin these relationships in a way that is more transparent, trustable and disintermediated. As in every technological cycle and transformation, there’s a time of transition, where incumbents in the old world need to adapt to survive in the new landscape. Established players will need to learn, design and launch new products according to this new paradigm; working with Web3.0 players to understand the infrastructure of tomorrow’s internet.
Rungie is an infrastructure-first company enabling brands, corporations, institutions and content creators to build super-engaged communities within the Rungie platform; where the audience of content creators (Youtubers, Influencers, Idols and more) will meet with the audience of popular and already established brands who used to live mainly in the offline world. Thanks to Rungie, any institution will be able to bring its audience into the online world, offering digital products such as exclusive experiences, promotions, deals and collections in the same place where top content creators from different verticals are interacting with their communities.
During the past 2 years, we’ve met many teams building products at the intersection of crypto, brands and creators. Still, Rungie has definitely set itself apart by leveraging i) Xavi, Toti and Cinto’s experience and network in dealing with massive audiences and multi-million brand deals in Web2.0, ii) Marc and Jose building and scaling journeys as former entrepreneurs and iii) the blockchain track record of Tomu.
We’re excited and grateful to be joining Rungie in building the platform where brands and creators will create and engage with their communities, offering products and perks never seen before and everything powered by blockchain and crypto infrastructures.
If you’re building a company at the intersection of brands and creators, building infrastructure or standalone products for crypto ecosystems or you’d like to know more about Rungie and its platform, reach out to victor@kfund.vc!
