We are thrilled to announce our investment in Genesy, the AI-first outbound sales company. Their innovative platform powers AI-driven sales agents that autonomously identify and engage potential customers for B2B companies, catering to both traditional and tech sectors. Already trusted by over 100 businesses in Spain and beyond, including Factorial, SeQura and Red Points, this €5 million funding round alongside Samaipata and Itnig will enable the exceptional team led by Kai and Jaume to continue enhancing sales teams’ capabilities.
B2B outbound sales playbooks have lately faced several challenges. The once flawless strategy to generate new business reached a saturation point, with buyer personas’ Linkedin DMs flooded with all kinds of crazy selling propositions. In turn, this resulted in diminished conversion rates and therefore a ROI decrease which had placed these teams in the spotlight, and not precisely for good. AI has been a transformative force for those salespeople who have embraced it, augmenting exponentially their knowledge of target companies, the quality of message tailoring, and automating outreach strategies at scale.
Genesy’s toolset is perfectly designed for this new era of sales. Their data aggregation module, bringing together and contextualizing relevant information from 30+ data sources, is the first step yet the most critical for outreach success. Genesy excels here, and also crafts and delivers the perfect message via its proprietary digital sales agent to the right prospect, schedules meetings, and even features an AI-powered voice system for sales calls.
While the industry undergoes a paradigm shift from multiple perspectives, these advancements often bring added complexity to non-technical users, creating high friction. In turn, Genesy’s approach lays its foundation on simplicity and usability. Adding a powerful engine on top that allows the product to be best-in-class when it comes to data aggregation and personalization makes it a winning combination for 100+ businesses today and many more to come.
We first partnered with Kai and Jaume at the very beginning of 2024, when Genesy was merely an MVP being tested by a couple of design partners. Throughout the year, Genesy has demonstrated outstanding performance, assembling a 20+ people team, growing their customer base and revenues exponentially, and crafting a simple yet extremely powerful product that has become the SDRs’ best friend to generate new business opportunities. When time came to support Genesy’s mission again, it was a no brainer for us.
We look forward to witnessing Genesy’s transformative impact on the B2B sales landscape. If you want to be part of the movement, check out their job opportunities!
We are thrilled to announce our investment in Genesy, the AI-first outbound sales company. Their innovative platform powers AI-driven sales agents that autonomously identify and engage potential customers for B2B companies, catering to both traditional and tech sectors. Already trusted by over 100 businesses in Spain and beyond, including Factorial, SeQura and Red Points, this €5 million funding round alongside Samaipata and Itnig will enable the exceptional team led by Kai and Jaume to continue enhancing sales teams’ capabilities.
B2B outbound sales playbooks have lately faced several challenges. The once flawless strategy to generate new business reached a saturation point, with buyer personas’ Linkedin DMs flooded with all kinds of crazy selling propositions. In turn, this resulted in diminished conversion rates and therefore a ROI decrease which had placed these teams in the spotlight, and not precisely for good. AI has been a transformative force for those salespeople who have embraced it, augmenting exponentially their knowledge of target companies, the quality of message tailoring, and automating outreach strategies at scale.
Genesy’s toolset is perfectly designed for this new era of sales. Their data aggregation module, bringing together and contextualizing relevant information from 30+ data sources, is the first step yet the most critical for outreach success. Genesy excels here, and also crafts and delivers the perfect message via its proprietary digital sales agent to the right prospect, schedules meetings, and even features an AI-powered voice system for sales calls.
While the industry undergoes a paradigm shift from multiple perspectives, these advancements often bring added complexity to non-technical users, creating high friction. In turn, Genesy’s approach lays its foundation on simplicity and usability. Adding a powerful engine on top that allows the product to be best-in-class when it comes to data aggregation and personalization makes it a winning combination for 100+ businesses today and many more to come.
We first partnered with Kai and Jaume at the very beginning of 2024, when Genesy was merely an MVP being tested by a couple of design partners. Throughout the year, Genesy has demonstrated outstanding performance, assembling a 20+ people team, growing their customer base and revenues exponentially, and crafting a simple yet extremely powerful product that has become the SDRs’ best friend to generate new business opportunities. When time came to support Genesy’s mission again, it was a no brainer for us.
We look forward to witnessing Genesy’s transformative impact on the B2B sales landscape. If you want to be part of the movement, check out their job opportunities!